Trusted by finance & fintech brands
Purpose-built search marketing for challenger banks, payments platforms, insurtech and the companies reinventing financial services. Revenue-first, FCA-compliant, built for acquisition.
You are operating in a sector where Google applies its highest scrutiny. YMYL at its most competitive, where compliance requirements can make or break a content strategy.
There is no shortcut to fintech SEO. With the right specialist, you get sustainable organic acquisition that reduces your CAC, compounds over time, and never puts your FCA permissions at risk.
Why a specialist, not a generalistTrusted by finance & fintech brands
Six disciplines, run in-house and tied to commercial outcomes. Never rankings for the sake of it.
We work exclusively with financial services. Fintech, payments, insurtech, challenger banks, investment platforms and digital lenders. Not one or two finance clients. Finance is our only sector.
That focus means we understand FCA compliance, your acquisition model, and the competitive dynamics of digital finance from day one.
More about Fintech SEOProfessional memberships & credentials
The detail behind how we approach organic growth for fintech companies.
Ask us directlyFintech SEO is the practice of optimising fintech and financial technology websites to rank for the searches your target users are making. It requires a specialist because fintech content is classified as YMYL (Your Money or Your Life), which means Google holds it to a higher standard of expertise, authority and trustworthiness than content in most other industries.
A generalist SEO agency without financial services experience is likely to produce content that is too generic to rank, or too aggressive to comply with FCA financial promotions rules. A specialist avoids both problems.
Standard SEO focuses on technical foundations, keyword research, content and links. Fintech SEO does all of that, but within a compliance-constrained environment where every piece of content must meet FCA financial promotions standards, Consumer Duty requirements, and the E-E-A-T signals Google uses to evaluate YMYL content.
You are not competing with local businesses. You are competing with well-funded fintechs, legacy financial institutions, and price comparison platforms with enormous content budgets.
Yes. We understand the financial promotions rules that apply to regulated fintech businesses, including Consumer Duty obligations and fair treatment requirements. All content we produce is written to rank and stay compliant. We will never recommend tactics that put your FCA permissions at risk.
Results depend on your starting position, the competitiveness of your target keywords, and the level of investment you are making. Most fintech clients see measurable improvements in organic traffic and sign-ups within three to six months, with compounding returns over 12 to 24 months as content authority builds. We will be honest with you upfront about realistic timelines.
We measure success in the metrics that matter to your business: organic user acquisition, reduction in blended CAC, conversion rates from organic traffic, and revenue contribution. Not keyword positions or domain authority scores.
Yes. We work with both early-stage fintechs building their organic presence from scratch and established platforms looking to scale organic acquisition. The approach differs depending on your stage, budget and growth goals. We will give you an honest assessment on our first call about where SEO fits in your current growth strategy.
Book a free 30-minute discovery call. No hard sell, no pressure. Just an honest conversation about your goals and whether SEO is the right channel for you right now.